Social media advertising (SMA) or paid social media is one of the most popular and effective digital marketing methods for boosting conversion rates. Advertising on social media involves displaying paid social ads or sponsored content on various social media platforms, such as Facebook, LinkedIn, Instagram, Pinterest, Twitter and TikTok, and targeting specific customer demographics.
More than any other marketing strategy, social media advertising helps maximize your brand’s visibility and provides lucrative opportunities to attract and nurture leads and transform them into paying customers.

Social media marketing is an unpaid marketing initiative. This means you don’t have to pay to promote your brand to your followers.
SMA and social media marketing, however, are not mutually exclusive. This means you can – and should – launch marketing campaigns while simultaneously advertising using social media to generate the best possible outcome.

We will schedule a kickoff meeting with your team to discuss your Facebook ad campaign goals and guide your Facebook advertising strategy development.

Once we’ve settled your Facebook advertising needs and demands, we launch a tailored Facebook ad campaign based on your specific targeting requirements.

Our Facebook ad management specialists also set up Facebook Pixel (analytics tool) on your website to easily track visitor activity upon seeing your Facebook ads.

When advertising on Instagram, we utilize Instagram Insights to determine your content performance and profile activity.
We will then launch an Instagram advertising campaign that strengthens your brand value.

Our agency determines your ad objective (i.e., brand awareness, app installs, store traffic, etc.), chooses your ad placement, defines your ad budget and schedule and selects the most appropriate Instagram ad format to achieve your goals.

Are you considering advertising on Twitter to increase your site views and generate direct conversions?

Many businesses, especially those in the eCommerce marketing industry, take advantage of a Twitter ad campaign to drive brand awareness and promote specific products for immediate sales.

Social media advertising companies that support advertising on Twitter experiment with different Twitter ad campaign types, such as promoted tweets, promoted accounts, promoted trends and promoted moments, to obtain strong business results.

Advertising on LinkedIn is recommended for business-to-business (B2B) marketers looking to maximize social media advertising effectiveness in driving lead generation.

If your target market is C-suite professionals and industry experts, LinkedIn advertising is the solution for you.

From an expansive audience and precise market data to multiple ad formats, such as Sponsored content, text ads, Sponsored InMail and dynamic ads, advertising on LinkedIn provides a degree of targeting accuracy that even the best social media platforms for business can’t match.